Great article on Google about the changing habits of car buyers. Give this article a read. Really stresses the importance of YouTube video.
Give the article a read.
5 Auto Shopping Moments from Google
In this day of Information we need to be doing all we can to simplify the purchase for a customer and be considerate of the customers time, making it as quick and eefficient as possible. When process becomes more important than the customer, it is time to reconsider the process